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Some Suggestions On Running A Profitable Golf Outing! |
At Rolling Hills, we know how to plan an outing that will be a winner with your guests and a winner at the bottom line! Below are our Top Ten Tips on making sure that your organization's profits will be in the fairway...
- Tee Sponsors - Remember, you're not really limited to just 18 of these, as you can sponsor the range, the putting green, the beverage cart, and pretty much whatever you want. Set your rate where you can sell more signs for less rather than fewer signs for more. It will help you drive your round total and fundraising higher with more sponsors involved.
- Title Sponsor - Set the bar high and look for one big title sponsor for a real premium. The XYZ Golf Classic Sponsored By ABC Company... Besides, even the companies that don't go for the big sponsor will still settle for a lesser one.
- Day-Of Fundraising - Be sure you've included a nice mix of contests and games that players have to buy their way into on the day of the event. Mulligans, Raffles, Buy-The-String, Forward Tees Contests, Putting Contests, and more will all help you succeed. Most players come with money in their pocket and are ready to spend it!
- Reconsider the 50/50 Raffle - Remember, if you raise $1000 on a 50/50 Raffle, you've only made $500. If you raise $1000 in mulligans and other contests, you've made $1000!
- Celebrity Emcee or Host - Local broadcasters, professional atheletes, or community business leaders may be willing to make an appearance at your event. Their attendance lends some real credibility, your players will love it, and you may get some free publicity out of it!
- Silent or Live Auction - It takes a really concerted effort to get the right mix of auction items, but since they are all donated, it's all profit! Just 12 items at an average of $100 each is $1200 to your bottom line. While live auctions are a bit more work, and you'll need a great auctioneer to make it fun, there can be more profit in it once the bidding begins!
- Drive "Dinner Only's" - Make attendance of non-golfers attractive by promoting Dinner Only as an option. Remember, they will still buy raffles and participate in Silent Auctions even if they are non-golfers!
- Divide & Conquer - Don't put one person in charge of finding 120 guests... get 10 really trustworthy volunteers to commit to three foursomes each! Either way, you get to 120 guests, and you've got much less risk by enabling many instead of one.
- Don't Skimp On The Food - The post meal dinner will be the last thing your guests remember when they leave and tell their friends about your event. Pick popular entrees, promote the quality of your food in your invitations, and you can command a better ticket price!
- Packaging - Make signing up for your event easy by offering packaging. One player is $125, but a foursome is just $450! A Tee Sign Sponsor is $100, but include it with a foursome and it's just $75! You'll get a twosome that will become a foursome, and a foursome will become a tee sponsor, just because you gave them an incentive to do more.
We'll help you in whatever way we can! Call our Pro Shop with any questions you might have on other pitfalls to avoid in planning a great event.
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